BLOODLINES

BLOODLINES — "Our Blood Runs Red" Run Kit

Bloodlines is a blood donation charity, and this kit was created with them and the NHS to get people talking about giving blood, worn by runners out on the streets.

The concept: a city's roads look like veins. The singlets are covered in a street map print in deep red on black mesh, with the river sweeping through like an artery. It makes the city itself the body the blood flows through.

Front: the BLOODLINES wordmark, with the double O reworked into two linked rings, a mark for the connection between donor and recipient. A second version adds a halftone glow behind the wordmark.

Back: "OUR BLOOD RUNS RED", developed both vertically down the spine and horizontally across the shoulders, with the linked-ring mark at the hem.

Tees: three front graphic options built around runners in motion. Speed lines and striped type turn red as they move, carrying the theme of blood in motion. The back carries the ring mark at the neck.

The kit is made for running, and made to start a conversation every time it's worn.