CSO LOGO CONCEPTS

CSO — Logo Concept Exploration Brand Identity / Logo Design

A wordmark exploration developed for CSO, exploring the "CSO" lettermark across ten distinct directions to find the right identity tone for the brand.

The range spans bold, bubble-letter treatments with heavy outlines and puffy dimension, through to interlocking monogram marks where the letters weave and overlap into a single locked symbol. Alongside these sit more refined script-based marks with flowing, hand-lettered curves, a stacked utility mark styled like a stamped emblem, and a loose, graffiti-style tag version for a rawer, street-level read. Presented in stark black-and-white throughout, the sheet works as a type study — testing weight, structure, and character across a full spectrum from playful to premium before landing on final direction.

Scope: Logotype design, monogram development, type exploration Deliverables: Logo concept sheet, final wordmark selection